We are looking for a strategic and results-driven Brand Manager to develop and execute a robust brand strategy for the Company. This role requires a deep understanding of marketing, branding, and consumer insights to drive brand awareness, engagement, and growth. The ideal candidate will work cross-functionally to ensure brand consistency and effectiveness across all marketing pillars, including digital, social, creative, and product marketing.
Key Responsibilities:
Brand Strategy & Marketing Execution
Develop and implement category marketing plans, aligning digital, social, and creative strategies with annual business objectives.
Define and execute the brand and messaging strategy, including target segments and brand hierarchies.
Adapt and localize global marketing platforms to fit the specific needs and growth objectives of Ho.re.Ca Division.
Collaborate with digital, social, product, and creative teams to drive brand execution.
Work cross-functionally with sales, customer care, and central teams to ensure consistent and impactful brand messaging.
Develop localized campaigns, sales materials, and coordinate marketing events.
Manage external creative agencies to ensure high-quality deliverables.
Performance Tracking & Market Analysis
Monitor and analyze key brand performance metrics, including sales, awareness, and market share.
Track and report on the effectiveness of marketing initiatives, making data-driven recommendations for continuous improvement.
Own the end-to-end customer journey and key sales conversion KPIs.
Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
Partner with Global and CBS teams to benchmark against competitors and leverage consumer insights for strategic decision-making.
Content Strategy & Integrated Marketing
Develop content roadmaps and sales collateral for marketing campaigns and new product launches.
Plan, execute, and optimize omnichannel marketing campaigns, whether localizing global initiatives or developing new campaigns.
Collaborate with other Business Units and Centers of Excellence (CoEs) to share best practices and maximize marketing effectiveness.
Brand Standards & Internal Alignment
Provide guidance on brand standards and strategy to internal teams, ensuring consistent messaging and brand representation.
Train internal stakeholders on brand positioning and marketing strategies to maintain alignment across departments.
Product Portfolio Management & Competitive Positioning
Manage the lifecycle of products within the market, including phase-in/phase-out strategies with Product Manager.
Conduct competitive analysis to drive category management, pricing strategies, and go-to-market plans.
Budget Management
Oversee the brand marketing budget, ensuring efficient resource allocation.
Track ROI on marketing initiatives to support business growth and optimize investments.
Who You Are:
Experienced in brand management, marketing strategy, and consumer insights with 4-6 years experience in similar roles.
Skilled in cross-functional collaboration with digital, sales, and product teams.
Data-driven, with strong analytical skills and a results-oriented mindset.
A strong communicator with excellent project management and leadership abilities.
Fluent in English (written and spoken).
Why Join Us?
Work in a dynamic, fast-paced international environment.
Drive impactful brand strategies with a global reach.
Collaborate with cross-functional teams to shape the future of the brand.
Make data-driven decisions that contribute to business growth.
Location: Bologna AreaJob Type: Full-time, hybrid
This job posting is open to all individuals regardless of gender, age, nationality, ethnicity, sexual orientation, gender identity, or religious belief, in accordance with Legislative Decrees 198/2007, 215/2003, and 216/2003.
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